Understanding MLM (Multi-Level Marketing)

Multi-Level Marketing (MLM) is an organised marketing strategy where the sales force is not just compensated for sales they generate personally, but also for the sales made by others that they recruited. The recruited sale- force is referred as the sales person’s “downline”, which can help  earn multiple levels of compensation. So how does MLM …


4 Online Marketing Tactics That Convert

We explore 4 Online Marketing Tactics That Convert prospective customers to actual customers. We hope you get something out of this, and can then apply it to improve the current digital marketing strategies and tactics you are employing for your own business. Ok so let’s get into it. Potential buyers who start, but never complete …


MLM Leads Delivered in Real-Time

So let’s assume that your business is seeking to secure a number of MLM leads to drive more sales for your particular business. Let’s also assume that the leads are pre-qualified. Taking the above scenario into account, the opportunity to close these leads should be fairly high considered they’re pre qualified. So how can you …


Four Traps to Avoid with Lead Generation

Before we get into exploring four traps to avoid with lead generation, here’s an interesting insight worth sharing. When looking at B2B brands, customers trust email marketing as one of the highest forms of communication with a brand, whereas social media resulted with the lowest levels of trust. This reinforces the opportunity to link lead …


Understanding Lead Nurturing

Understanding lead nurturing and how to make the most of it is vital to helping convert  leads (prospective customers) into loyal long term customers. Lead nurturing is where a company, or even an individual, that has contacts and an ability to generate initial interest in any given products or services that are being sold, can …


2 Key B2B Lead Generation Trends

B2B Marketing Techniques are constantly evolving. Marketing professionals have to deliver results and rationalise significant headcount and program investments, which puts them under tremendous pressure. As such, it has become necessary for B2B marketers to adjust to new challenges, and discern best practices and new trends. This article explores two key B2B lead Generation trends. …


What are the benefits of B2B lead generation?

What are the benefits of B2B lead generation? What are the benefits of B2B lead generation? This is one of the most common questions among business owners and marketers who wish to grow their businesses to full potential. Simply put, lead generation is very effective in putting companies in the right path to interact with …


Questions you should be asking all Lead Generation Companies

To enjoy all these benefits, you have to hire the best B2B Lead generation company. Here are some questions that you should ask the selected lead generation firm during the selection process: How long have you been in business? Ultimately, you are looking for a lead generation company that is experienced. Such companies have a …


New Look for Live Lead Store Accounts

There is a new look for Live Lead Store Accounts, which was rolled out last week as part of our on-going product enhancements roadmap. As part of our enhancements we’re committed to make the user experience of Live Lead Store best practise, and ensure that all of our users can seamlessly complete any tasks needed …