How Colour Can Improve Online Conversions

How Colour Can Improve Online Conversions
6
Mar

When it comes to conversion optimisation, people often look at the positioning of elements on landing pages such as buttons and variations on text as the first things to optimise to boast existing conversion rates.

One area that is often overlooked by many brands, is the simple use of colour variations.

Colour variations have been proven to be one of the most powerful optimisation strategies, and are very easy to implement into existing areas such as transaction buttons, or any defined call to action a brand is seeking to entice users to engage within.

What is really interested about colour testing, is that certain colours have been proven to convert higher than others depending on whether the primary audience is male or female.

To help shed some light of this, below we have provided some examples of  how colour can improve online conversions when primarily targeting males or females, and colours to avoid.

For males, high converting colours include:

  • Blue

  • Green

  • Black

For males, low converting colours include:

  • Brown

  • Orange

  • Purple

For females, high converting colours include:

  • Blue

  • Purple

  • Green

For females, low converting colours include:

  • Orange

  • Brown

  • Grey

So using the above insights, and applying these to your core target audience, is a great way to optimise strategically for your brand and help to improve the cost of lead acquisition through your online marketing activity.

 

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